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Project Loyola ARG is Launching

March 5, 2008

A group of SCAD students have created an ARG that’s launching this morning. Here’s their press release. I know they’ll be checking this site, so feel free to leave comments, questions and issues here.

Project Loyola Launches Today

A group of senior students from the Savannah College of Art and Design announced the release of Project Loyola, a student-developed alternate reality game (ARG) that allows its players to unravel the mysteries behind the disappearance of its main character, Alex Loyola.


Like all games in the ARG genre, Project Loyola invites players to go on an adventure that takes place in both real and virtual space. However, the Project Loyola ARG is also one of the first student-developed projects in the field of alternate reality gaming. The initial launch of this project, along with a promotional campaign spanning multiple sites such as Facebook, and many other sites, will take place on March 5th, 2008.

“We initially decided to develop an ARG because of the uniqueness of the project,” said Jeff McNab, project lead for the Project Loyola.

“We quickly found out that there is little information regarding ARG development and turned our project into a sort of test-bed for future students interested in ARG work. We wanted to find out what works, what doesn’t and most importantly, document every step of the way.” The Project Loyola team plans on releasing this documentation once the project goes through an initial testing phase to document player interaction.

For more information on the Project Loyola ARG, visit

The Project Loyola Team is composed of five main members: Jeff McNab, Ashley Waldbaum, Francisco Rodriguez, Stephen Lawrence and Greg Morgan. They, along with a variety of volunteers, faculty members, and students on multiple fields of study, are responsible for the both the development and maintenance of the first student-developed alternate reality game in the Savannah College of Art and Design.

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